Diamond Buying AdviceDiamond Advice and Information on Choosing a Diamond

Although facts pertaining to the actual time and receipt of the first engagement ring are not clear, it is believed that history will show that betrothals, even as far back as the late 1400’s, were usually marked by the giving of a ring of some kind. It is said that the custom of presenting a diamond ring as a symbol of serious intent, may have originated in Europe, when Archduke Maximilian of Hamburg chose this approach to seal the deal with Mary of Burgundy. No doubt, the thrilled look on her face, may have prompted other well-to-do nobles and wealthy onlookers, to follow this pioneering trend setter and do the same. Since diamonds are among the strongest and most heat resistant minerals in existence, it would only seem appropriate that such a serious proposal of marriage be represented with a gem of like substance. Just think: If not for his innovative thinking, she may have gotten a horse and buggy!

As time progressed, trends changed. Before the late 1800’s diamonds had been extremely rare. However, in the 19th century, diamonds became more abundant, with most of them coming from South Africa. Along with abundance, came affordability, (as well as availability) and so many who previously were not able to obtain them, soon discovered that it was well within reach, to grasp a shining star of their very own. And so they did.

This fact did not go unnoticed ; and so as the 20th century rolled around, the diamond supply originating from South Africa, began to come under the control of De Beers, the industry leader. In time, around 1947, De Beers began an aggressive and effective diamond marketing campaign. Not long afterwards, Hollywood began to pick up on the glamorous trend. Stars such as Marilyn Monroe and Jane Russell soon propelled diamond popularity to new heights, and before long, almost every single lady involved in a committed relationship, wanted a diamond engagement ring of her very own.

However, regardless of history or marketing, it can be said that diamonds have remained gorgeous throughout the ages; and that a diamond engagement ring still remains the ultimate symbol of  love and new beginnings.